Strategic Marketing and Communication

14 lessons

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CA$20.00

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Course Content

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Product Management Strategies 6 Topics | 1 Quiz

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Lesson Content

0% Complete 0/6 Steps

Product Strategies and Marketing

Product Life Cycle

Diffusion of Innovation Curve

GE-McKinsey Matrix

Check for Understanding: Product Management Strategies

Product Management Strategies

Metrics and Analysis 4 Topics | 1 Quiz

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0% Complete 0/4 Steps

Check for Understanding: Metrics and Analysis

Metrics and Analysis

Digital Marketing 3 Topics | 1 Quiz

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0% Complete 0/3 Steps

Roles and Key Responsibility Indicators

Check for Understanding: Digital Marketing

Digital Marketing

Case Studies 4 Topics

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0% Complete 0/4 Steps

Case Study: Apple Inc. and the iPhone Customer Needs

Case Study: Nike’s Branding Strategy

Case Study: Xiaomi – Pricing Strategy, PLC and Adoption Curve

Case Study: TATA Motors: Marketing Mix

Final Quiz: Check for Understanding 1 Quiz

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Lesson Content

Strategic Marketing and Communication Final Quiz

Final Quiz: Check for Understanding

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