• 587-254-3129
  • 10045 156 St NW, Edmonton, Alberta, Canada T5P 2P7
  • #FREE:LEARN

Strategic Marketing and Communication

20 lessons

Current Status
Not Enrolled
Price
CA$20.00
Get Started
Take this Course

Course Content

Expand All
Welcome
Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 9
Section 10
Section 11
Section 12
Section 13
Course Summary
Strategic Marketing and Communication – Exam
References
1 of 2
Course Home Expand All
Welcome
Welcome to Strategic Marketing and Communication
Section 1
Welcome to Strategic Marketing and Communication
Section 2
Introduction
Section 3
Introduction
Section 4
Marketing and Communication: Definitions and Benefits
3 Topics | 1 Quiz
Marketing
Benefits
Communication
Check for Understanding: Marketing and Communication: Definitions and Benefits
Section 5
Marketing and Communication: Definitions and Benefits
Section 6
Market Research
1 Quiz
Check for Understanding: Market Research
Section 7
Market Research
Section 8
Customer Decision Process
2 Topics | 1 Quiz
Decision Process Steps
Benefits
Check for Understanding: Customer Decision Process
Section 9
Customer Decision Process
Section 10
Customer Relations
6 Topics | 1 Quiz
Customer Needs, Wants and Demand
Customer Values
Customer Relationship Management
Customer Segmentation
Loyalty Programs
Customer Feedback Mechanisms
Check for Understanding : Customer Relations
Section 11
Customer Relations
Section 12
Branding
4 Topics | 1 Quiz
What is Branding
The 4Ps
The 4Ps and Market Research
The 4Ps and Branding
Check for Understanding: Branding
Section 13
Branding
Course Summary
Positioning
5 Topics | 1 Quiz
Segmentation Targeting Positioning
Segmentation
Targeting
Positioning
Mapping
Check for Understanding: Positioning
Strategic Marketing and Communication – Exam
Positioning
References
Differentiation
6 Topics | 1 Quiz
Types of Differentiation
Marketing Strategies
Undifferentiated Marketing (Mass Marketing)
Differentiated Marketing
Niche Marketing
Ansoff Matrix
Check for Understanding: Differentiation
Differentiation
Pricing Models
2 Topics
Pricing and Marketing
Types of Pricing
Pricing Models
1 of 2